Morning!

Tiny rant. I don't mind when friends and clients call me for advice on social media. I just got a panicked SOS call yesterday in fact, and taught a small business owner on a 1:1 about the Linkedin Algorithm this week.

But they're surprised when I tell them social media is simply not where I'd spend my most focused energy right now.

Instead, I'd be spending my time building an email list.

Why?

Remember Twitter? That's why. 😬😬😬

Too many folks are doubling down on one form of social media when that channel and the audience you worked so hard to build can disappear tomorrow.

But your email list? That's yours.

And if you want to build a sustainable marketing plan that delivers consistent results, you kinda have to have an email list.

So if you're just getting started, or you are in the process of building, or you're really tired of working harder and want to work smarter?

My next workshop (Tuesday!) is for you.

I'm going to open up my email list and show you how I'm using it, the strategies I'm applying to improve performance, and how you can be successful.

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Who should attend?

• All my friends because you love me. (LOL!)
• If you have a spreadsheet of emails of potentials and you haven't done anything with it.
• If you have an email list now but haven't sent them anything in a few months or ever.
• If you have an idea for a lead magnet / free resource but don't know where to start
• You're tired of posting on social media and not getting business.
• You want to see how an expert set up their email marketing to identify changes that will help you.
• You want to learn how to use KIT the most simple effective email tool ever? (my opinion, at least)

If you aren't a marketing expert, don't worry. I will teach this in a way that makes it feel easy.

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​Register for the workshop here​

​Get Kit (email service) before the session ​

Explore it before the call. There is a free version and a creator version (recommended.) My one ask: Set it up, start looking around the platform before the call, and we will dive into details on the call. :)

Lauren V. Davis

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